Cadents Reseller Program Guide

Benefits, requirements, and related details for Reseller Partners

Version 1.0, February 2026

Cadents Reseller Program Overview 

Welcome to the Cadents Reseller Partner Program. Cadents shows IT leaders where infrastructure risk is accumulating by correlating patching, CVEs, and hardware lifecycles into one prioritized view across NetOps and SecOps.

Resellers partner with Cadents because it gives them a genuinely differentiated, high-value offer in a crowded infrastructure and security market. CadentsIQ unifies asset inventory, configuration intelligence, vulnerability context, lifecycle risk, and predictive “what-if” simulation into a single platform, allowing customers to move beyond reactive monitoring and generic CVE lists toward prioritized, business-relevant risk decisions. For resellers, this means larger, more strategic deals, faster executive-level conversations, and strong pull-through for advisory, implementation, and ongoing managed services. Instead of competing on price with point tools, partners can lead with outcomes like reduced outages, improved security posture, and audit-ready compliance, creating durable customer relationships and recurring revenue anchored in measurable operational value.

The Cadents Reseller Partner Program aims to: 

• Expand our global reach and market penetration 
• Provide partners with the tools, resources, and support to successfully sell and potentially implement Cadents solutions 
• Foster long-term, mutually beneficial relationships with our partners 
• Drive innovation and excellence in Network and Security Operations 
• Create new revenue streams for partners  

As a Cadents Reseller Partner (VAR), you’ll gain access to: 

• Competitive margins or commissions and recurring revenue opportunities 
• Comprehensive sales and technical training programs 
• Marketing resources and co-marketing opportunities 
• Dedicated partner support and account management 
• Early access to product roadmaps and beta features 
• Collaboration opportunities with a network of industry experts 

At Cadents, we believe that our success is intrinsically linked to the success of our partners. We are committed to providing the resources, support, and collaborative environment necessary for our partners to thrive.

Eligibility Requirements

To ensure consistent customer outcomes and protect the value of the Cadents brand, Cadents authorizes resellers that demonstrate technical credibility, commercial readiness, and a commitment to joint success. Eligible resellers must operate as a registered business in good standing, maintain an active practice aligned to infrastructure, security, or risk management, and demonstrate the ability to identify, qualify, and support mid-market and enterprise customers.

Resellers are expected to designate at least one commercial and one technical point of contact, complete Cadents-provided onboarding and enablement, and participate in ongoing product updates. Partners must adhere to Cadents branding, messaging, and ethical standards, maintain customer-first selling practices, and comply with all applicable laws and data protection requirements. Cadents may also assess factors such as market focus, customer overlap, services capability, and partner differentiation to ensure a healthy, non-conflicting reseller ecosystem.  

Business Plan  

1. Resellers will work with their Channel Manager to build an annual Business Plan in a template provided by Cadents that includes sales targets and key performance indicators.  The Reseller’s business plan must be approved by Cadents and should be specific, measurable and realistic.
2. Business Plans must be created within 45 days of the execution of the Reseller Agreement.  The Reseller’s Business Plan must be updated and approved annually no later than February 1st of each calendar year.
3. Resellers will work closely with their Channel Manager to discuss performance in comparison to their Business Plan throughout the year.  Resellers are expected to meet or exceed their key performance indicators. 

Deal Registration 

Deal Registration is a process used for Cadents to evaluate and disposition opportunities brought to Cadents by Resellers. It is the opportunity to assure a positive prospect experience and avoid potential channel conflict. All Deal Registrations are executed directly with your Channel Manager. Deal Registration benefits Resellers by providing them protection from other Channel Partners on approved opportunities.

1. The following opportunities must go through Deal Registration:  
   1. All opportunities greater than $25,000 (USD) across all end customers and products 
   2. All opportunities on accounts which a Reseller has not previously sold Cadents products. Note: this should be evaluated at the individual account level, not at the parent account level. When in doubt, the opportunity should be registered 
   3. Any opportunity that requires custom statement of work or professional services 
2. After submission, the Reseller will receive a confirmation e-mail notification that confirms Cadents has received and is reviewing the opportunity. Cadents will conduct a review to determine whether:  
   1. The opportunity has been completed with all required information 
   2. Another Channel Partner has already engaged with the opportunity 
   3. A Cadents Direct Seller is already engaged with the opportunity  
   4. The opportunity aligns with Cadents product and sales strategy (ICP) 
3. Cadents will respond via e-mail in approximately 3 business days with a decision to approve, decline, or a request for additional information.   
4. For Resellers that have previously sold and serviced Cadents products, Resellers may be considered the Partners of Record on an account. Resellers may be designated as Partners of Record on an account if the Reseller has previously sold software to an account; however, the Partner of Record designation is at Cadents discretion. The Partner of Record, assuming partner will in good standing, designation means the following:  
   1. Cadents product renewals for named specific products that were sold and are being serviced by the Partner of Record may only be renewed by the Partner of Record and do not need to be Deal Registered. Any disputes will be decided upon by Cadents. 
   2. If the Partner of Record on an account has an opportunity of less than $25,000 on that account, that opportunity can be, but does not have to be, registered as an opportunity through Deal Registration.  
5. Note: Channel Partners may receive an approval of an opportunity through Deal Registration on an account that has a different Partner of Record because they have found an opportunity for a product or location where there is no pre-existing opportunity pursuit by the Partner of Record. 
6. Resellers may register opportunities for end customers in any regions where they are contracted to sell, can effectively sell and can effectively provide any applicable post-sales support. 
7. An approved Deal Registration will be valid for 180 days.  During these 180 days, the Reseller is protected from Cadents assigning or approving the opportunity for any other Channel Partner. Resellers can submit a written request to have the 180-day period to extended for opportunities they can prove they are continuing to actively work and feel they deserve a temporary extension. 
8. Any disagreement on the outcome of Deal Registration will be decided upon by Cadents with a focus on what is best for the end customer. 

Account Engagement 

1. Resellers should discuss with their Cadents Channel Manager whether accounts they are targeting are already being actively worked by Cadents Direct or other Channel Partners.
2. Cadents Channel Manager can assist with price quotes for Cadents Solutions.
3. Resellers are expected to pursue any leads or opportunities that are passed to them by Cadents within 5 business days.

Training & Certifications  

Resellers are a key element of the Cadents sales strategy and are required to possess and maintain fully trained commercial resources including marketing, sales development, outside account managers, inside sales, solution consultants, and training resources.  To sell and service Cadents products effectively, Resellers must earn and maintain all Certifications required by Cadents. Certifications will be based on product, product service, industry, technical and outcome-based selling training. The required training and Certification requirements will be outlined in the Cadents Partner Community and will include on-line courses, virtual / in-person training classes, and Certification exams (Future Requirement).

Forecasting & Pipeline Reporting 

1. Resellers must provide forecast, opportunity, and pipeline data to their Cadents Channel Manager on a bi-weekly basis.  This should include, but not be limited to: 
   1. Account Name 
   2. Stage 
   3. Deal Amount 
   4. Currency 
   5. Term 
   6. Planned Close Data 
   7. Forecast: Commit, Stretch, Pipeline 
   8. Next Step / Blockers 
2. A full forecast must be provided 5 business days before the start of each calendar quarter, updated every two weeks in the first 2 months of the quarter, and updated every week in the last month of the quarter.

Marketing & Demand Generation  

1. Resellers are expected to promote all Cadents products and solutions that they are contracted to sell through online and in-person demand generation campaigns, seminars, workshops, and participation in trade shows.
2. Resellers must be capable of creating high-quality demand generation campaigns and driving attendance to in-person and virtual marketing events. Events could include but are not limited to customer conferences, in-person seminars, lunch and learns, industry specific presentations, webinars, and digital transformation seminars.  Resellers are expected to conduct events throughout the year and should hold one (1) event per quarter at a minimum.
3. Resellers should coordinate with the Cadents marketing team to leverage their resources and expertise. The Reseller must ensure that all of the marketing materials they use and their website are accurate, up-to-date, and appropriately meet Cadents brand guidelines.
4. To maximize the return on marketing investment, Cadents closely tracks campaign effectiveness and nurtures qualified leads through the sales cycle.
5. Cadents should be notified of all marketing events and Cadents personnel may attend any such event with or without notice to the Reseller and without any event attendance cost to Cadents.
6. Resellers may be eligible for Co-Op marketing funds. These requests are handled on a per-case basis currently.

Product Demonstrations  

Product demonstrations are a key marketing tool used for customer acquisition, training, and renewal.  

1. Cadents will provide demonstration software licenses. Resellers are expected to have and utilize all the latest Cadents demonstration systems and be proficient in demonstrating all of the Cadents products they are contracted to sell.
2. Resellers are expected to regularly validate that their demonstration systems are ready for a professional presentation to customers. Reseller’s solution architects are expected to prepare, maintain, and assistReseller salespeople with customer demonstrations.

Program Revisions 

Cadents may revise this Program Guide at any time, in its sole discretion, by providing notice to Partner, and any changes will become effective thirty (30) days thereafter. Partner’s continued participation in the Cadents Reseller Partner Program constitutes its agreement to the revised Program Guide.